MIKRO × CROSS
Small optimizations become the core of the future
System costs, business processes, designs that don't quite land. We untangle small inefficiencies one by one — and that steady work becomes the ground that connects companies with customers, and Japan with the world.
Concept
Our thinking
When people talk about optimization, attention tends to go toward adding — more features, more tools. We believe there's just as much value in taking things away: removing redundant processes and needless complexity. Deciding what to keep is deciding what to let go of. Subtraction, to us, is also a way of designing forward.
— Mikro
Face the small inefficiencies and friction, and cut the complexity away piece by piece.
Cross →
What's left — lighter, leaner — travels far: across teams, across companies, across borders.
Services
Five business areas
As a full-service firm, we give equal weight to five business areas. Each starts from the same place — untangling small inefficiencies and cutting complexity.
About
About us
Eliminate waste. Make it smart, make it beautiful. From the smallest detail (Mikro) out into the world (Cross). A look at how MIKROSS thinks, and who's behind it.
More about usSmall optimizations become the core of the future